Digital printing by Soli Printing

Flexible template allows contractor to customize, print, and bind a special proposal book for each potential client

Branding is a big concept that refers to a promise made. (For more, see this blog post.) An identity system is an important part of branding and can include visual components such as a logo, a color palette, and layout templates — plus lingo and tone, personality, and more. Robin teamed with another designer, the talented Jennifer Bedell at JJB Creative Design, to freshen up a general contractor’s visual identity. Jenn and Robin then created a template so that a special proposal book could be customized for each of the contractor’s potential clients. The contractor’s business boomed as a result of the creative endeavor. The bold, simple, orange-and-stripe pattern has continued to work through various applications and iterations through the years. Robin appreciates these long-term client relationships.