Brainstorming, conceptualizing, and creation to bring events to life
Digital printing by ProPrint | Letterpress printing by Inkello | Hand assembly
Silver/white ink on heavyweight black stock, translucent vellum, wax seals | Letterpress printing by Inkello | Hand assembly
Oversized posters in empty storefronts secretly and systematically replaced with more-detailed versions leading up to the event
Barely visible during daylight, oversized posters more noticeable to passersby during twilight and evening hours … event icon appears to float in mid-air
Letterpress printing by Inkello | silver/white and UV invisible ink on heavyweight black stock
Hidden text and graphics revealed in UV light
“Dark, but not too dark…” So began the first brainstorming session for what was to become Bijoux.1021 — a masquerade-meets-1920s, speakeasy-meets-cirque-soirée, curiously magical and timeless night like no other — all to attract support for an important cause. Robin worked with her client to conceptualize the event, developed communication strategy, art directed photo and video shoots, and designed a myriad of materials for letterpress, digital press, and large format printing. Oversized cryptic posters in windows of empty storefronts, invisible ink, temporary tattoos, and a series of mysterious sprite strip-style videos built intrigue, anticipation, and engagement leading up to the event. Once guests found their way via secret entry to the venue, they were greeted by lush florals and candlelight, borrowed antique furnishings, delicious and beautiful fare, specialty cocktails and mocktails, perfectly themed live music, lilt and laughter, parlour games, a Bourbon closet, and clock-stopping blue hour magic.